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5. Prompting Best Practice

What Changed?

Prompting has evolved. It’s no longer about giving short commands like “write an email” or “summarise this blog.” In 2026, prompting is now about creating intelligent conversations with AI — using context, tone, and clarity to generate better, more reliable outputs.

AI tools now respond to more natural, multi‑turn discussions — so your prompt can be part of an ongoing dialogue where you refine, challenge, and instruct the AI more like you would a human team member.

Summary

Using smart prompts with your AI agent to help write comms and marketing material can be hugely timesaving. But remember it is important to keep the tone human. Check you are happy with the suggested wording and amend it to ‘make it your own’ where needed.

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