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2026 SERVICE DEALER CONFERENCE
Thursday 3rd December 2026. Crowne Plaza, Stratford-upon-Avon
Conference theme: Culture & Nuture in Business
In today’s trading conditions, getting the working culture right is more important than ever. Recruit well and offer the correct support and training to help the team be as good as they can be. The difference between getting it right and getting it wrong can be everything. Sir Richard Branson sums it up well when he says, 'Train people well enough so they can leave, treat them well enough so they don't want to'.
2026 Speakers
Keynote Speaker - Calley Beaton
Cally Beaton is a broadcaster, business leader, performer and best-selling author. Cally's senior management positions at some of the biggest media companies in the world have included being the youngest and only female member of the ITV board. She went on to do a ten-year stint as senior vice president at US studio giant Paramount, responsible for brands including MTV, Nickelodeon and Comedy Central. She is the host of the hit Namaste Motherf*ckers podcast. Her book of the same name came out in the summer of 2025, immediately becoming an instant Sunday Times Top 10 Bestseller and the number #1 self-improvement title in the UK. Cally is one of the UK's most sought-after names for corporate, broadcasting and live work. Her keynote will include a focus on organisational culture and the willingness to embrace change, highlighting the importance of people as the foundation of business success and the creation of environments that enable commercial excellence. |
Insight Session - Frankie Allen, MBE
Frankie Allen MBE, is a GB Paralympic Gold medallist, 4 x World Champion, 3 x European and 3 x Word Cup winner. Frankie, is currently ranked number three Paralympic rower in the world, is an ambassador for Behind Every Kick, a charity dedicated to helping underprivileged children through sport. She has recently been appointed onto the Women’s Sport Trust where she will be raising awareness of women’s sport and disability sport. She is also involved with the Reading Water Sports Centre where she coaches local disadvantaged young girls to experience rowing and the benefits of sports. Alongside her sporting success, Frankie has recently graduated as a physiotherapist, with ambitions to support children with disabilities in achieving their potential through sport. Passionate about inspiring the next generation, Frankie was awarded an MBE in the 2026 King’s New Year Honours List for services to disability sport and improving access to sport for young people. |
Workshop - Nick Elston - Find Your Voice: How to Truly Be Heard in Life and Business
Nick is an award-winning speaker and transformational speaking coach, best known for helping people speak with confidence, communicate with impact, and lead conversations that matter. With a background in lived experience storytelling and mental health advocacy, Nick works with businesses, leaders and teams to spark connection, inspire action, and drive positive change - all delivered with humour, honesty and heart. |
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