DEALER CHANGES ANNOUNCED TO COVER PREVIOUS RVT TERRITORIES

JCB announced on Thursday this week (September 4th 2025) a re-organisation of its agricultural machinery distribution in parts of England and Wales.

The company said these changes focus on the counties of Staffordshire, Shropshire, Cheshire, Derbyshire, and parts of Powys and Ceredigion, areas previously covered by Rea Valley Tractors. - who earlier in August alerted administrators.

JCB Agriculture MD John Smith said, “We are moving quickly to appoint new dealers for these strategically important counties in order to retain the first-class sales and service that our customers have come to expect. We expect the transition to be seamless given the expertise and professionalism of the dealers being appointed. We would also like to thank Rea Valley Tractors for supporting JCB customers for the past 18 years.”

From Thursday, September 4th, the following changes have taken effect:

• Sharmans Agricultural Ltd will extend its territory westwards to cover Derbyshire and Staffordshire up to the M6. The dealer will also be investing in brand-new premises to serve customers in this area.
• Chandlers RFM will expand its coverage to include Shropshire and Staffordshire to the west of the M6, operating from Bridgnorth. The dealer is also planning a brand-new depot in the Market Drayton area to provide additional support.
• John Bownes will take over coverage of Cheshire operating from its centrally located base in Winsford.
• In the short term, Emyr Evans will provide parts and technical service support in north and mid Powys and the north of Ceredigion. A permanent dealer appointment for sales and service in this area will be announced in due course.

Business news website TheBusinessDesk reported this week that RVT's owners have submitted another notice via law firm Eversheds Sutherland, signalling continued financial uncertainty for the group. Their article said, "The second NOI grants the group and its associated companies another 10-day window of protection from creditors as they explore restructuring options or a potential sale."

Service Dealer has contacted RVT for an updated statement.