FLICKERS OF LIGHT AT LAMMA

Lifts industry mood

What seemed like a cautious general optimism among a sizeable first day crowd this week at LAMMA 2026 gave the farm...

FENDT EXPANDS DEALER'S TERRITORY

Following change to network

Dealership has been with Fendt for over 10 years and has grown the sales in their area to "impressive levels".

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FEWEST TRACTORS SOLD SINCE PRE WWII

2025's figures at low ebb

The AEA have released figures for December 2025 and the whole of last year that illustrate a lack of confidence in...

BATTLEFIELD EXPANDS WITH NEW BRAND

Now offers tractors exceeding 300hp

Dealership says the move significantly broadens its capacity to serve the region's diverse farming sector,...

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CEA APPOINTS COMMERCIAL MANAGER

Looking forward to working with members

New appointee brings more than a decade of senior experience across membership organisations and trade associations.

JOHN DEERE EXTEND TWO DEALERS' TURF AREAS

Taking effect later this year

The two dealerships will extend their respective geographies from 9 July 2026 when Balmers GM leaves...

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BALMERS CHOOSE TO END JOHN DEERE RELATIONSHIP

And reveal new manufacturer partnership

Dealership announces they have made the strategic decision to conclude their turf equipment dealership agreement...

DEALERSHIP TAKES ON NEW TRACTOR FRANCHISE

Full range to be offered

New partnership marks an important step in expanding the brand's support network across the region.

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GEORGE BROWNS EXTENDS AREA

For major brand

Managing director Steve Brown says the business has invested heavily in service and support.

WHAT WERE 2025'S MOST READ STORIES?

Find out what piqued dealer interest

Find out which ten stories had the most opens by Service Dealer readers throughout 2025.

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LLOYD LTD BECOME DUAL BRAND DEALERS

Meeting diverse needs of farmers

Dealership says they will provide their customers with a comprehensive "one-stop" solution.

MERLO CONFIRM MAJOR EXPANSION OF NETWORK

Significant dealership changes

Manufacturer says this strategic development ensures enhanced customer support, improved aftersales service, and...

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TWO DEALERSHIPS ANNOUNCE PARTNERSHIP

Strategic coming together

The businesses' directors are equal shareholders in the new project which are joining to provide support and focus on...

HANDY ANNOUNCE SUPPORT FOR RETAIL PARTNERS

Two new websites launched

The company say the sites are aimed at improving support for retail partners and showcasing its growing brand...

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PRO MOWING TECH DEMO-ED AT ALLIANZ

Grounds team test machinery

The manufacturer's visit followed an England v Argentina international fixture, providing a live working...

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