YAMAHA ATV UK ADD TO NETWORK

PICTURED ABOVE: L-R: Ross Holloway, dealer principal, Charlies Ag & Turf and Carl Stuart, ASM, Yamaha UK

Yamaha ATV UK has announced the appointment of Charlie's Ag & Turf as its newest authorised dealer, effective immediately.

Located just outside Welshpool in Mid Wales at their purpose-built depot at Coed y Dinas, this strategic partnership ensures continued service and access to the manufacturer's ATV and Side-by-Side range for customers across Shropshire and Mid Wales. 

"We are incredibly excited to welcome Charlie's Ag & Turf into the Yamaha family," said Dan Palmer, manager RVGC at Yamaha UK. "Their deep roots in the agricultural and turf sectors, combined with their unwavering commitment to customer support and a comprehensive brand portfolio, make them an ideal partner."

The move marks an expansion of Charlie's offering. Matt Lewis, turf sales manager, explained, "There was only really one option for us when it came to filling this gap in our portfolio to give us a full range for our customers, and that was Yamaha. It's one piece of the puzzle we've been missing. In this area, brand loyalty is strong, and customers rely on products that offer zero downtime. The reliability of Yamaha, coupled with the robust backup system we investigated, aligns perfectly with how we operate and what our customers are used to." 

Charlie's say their commitment to customer experience is further highlighted by a significant expansion at their Welshpool site. A new purpose-built showroom, designed to display their  franchises in the best possible manner, is set to open later this year and will feature a dedicated Yamaha space.