TWO DEALERSHIPS TO BECOME DUAL-BRANDED LOCATIONS

Case IH has announced a strategic change that they say will strengthen support for customers and enhance after-sales capability across North and Northeast Scotland, Highlands, Orkney and Shetland Isles.

Effective from 8 June 2026, Agricar Ltd and Ravenhill Ltd will expand their existing New Holland partnerships to become dual-branded dealers, introducing Case IH to their portfolios alongside their current offering. This will enable both businesses to provide the full range of Case IH and New Holland equipment, parts, and services across their respective territories.

Angus, Fife, Kincardineshire, Perthshire and Stirlingshire will be served by Agricar Ltd through its five depots in Cupar, Forfar, Laurencekirk, Perth and Stirling. 
 
Derek Johnston, director, Agricar Ltd, said, “This is a significant milestone for Agricar and for the customers we serve. Becoming a dual brand dealer gives us the ability to offer a wider range of machinery solutions while continuing to deliver the high-quality support our customers expect. We are committed to investing in our people, our facilities, and our service offering as we take this important step forward."

Ravenhill Ltd will strengthen Case IH coverage in Aberdeenshire, Morayshire, Highlands, Orkney and Shetland Isles through its six locations in Aberdeen, Dingwall, Elgin, Maud, Turriff and Orkney Office.
 
Stewart Davidson, managing director, Ravenhill, explained, “Our customers rely on us for choice, expertise, and dependable backup. Representing both Case IH and New Holland strengthens our ability to deliver on that promise from all our depots. This development ensures we can support every type of farming operation with the right equipment and the right service, now and into the future."
 
“David Rapkins, commercial business unit director UK & Ireland, added, "Agricar Ltd and Ravenhill Ltd have been trusted CNH partners for many years. Their move to dual brand representation reflects our shared commitment to building a strong, stable, and future ready dealer network. We are delighted to support both organisations as they expand their offering and continue to invest in customer success.”