INAUGURAL SALESPRO TRAINING EVENT HELD

Kubota recently held its first SalesPRO training event in Europe which the company said had a focus on strengthening product expertise, boosting in-field knowledge and improving sales confidence.

Attended by over 400 sales professionals, product specialists and dealer representatives, this specialist event was held at KRDE, Kubota’s European R&D centre in Crépy-en-Valois, France, where Kubota products are developed and tested.

The company says the event combined classroom learning with practical, in-field experience, to strengthen product knowledge, build sales confidence and give dealers a deeper understanding of how their technologies can address the everyday challenges faced by customers.

“Our SalesPRO event reflects our commitment to dealer training,” said Henry Bredin, division manager of Kubota (UK)’s agricultural and ground care machinery business. “It’s not just about presenting products – it’s also about helping our dealers to gain a better understanding of customer needs, while experiencing our machines in real working conditions, so they can return to the market with greater confidence and enhanced practical knowledge.”

Alongside product training, participants took part in practical sales exercises designed to strengthen product positioning. The event also brought together technology partners including MX, UV Boosting and Kilter.

"Training should be practical, engaging and closely aligned to the challenges our customers face every day,” added Henry. “And SalesPRO gave our network the opportunity to learn from doing, along with exchanging experiences in best practices, with a view to strengthening the way we bring value to customers across Europe."

The event also showcased a continued investment in smart farming with demonstrations covering autosteering, TIM technologies, precision applications, autonomous solutions, digital tools and crop-care innovations.