Starring Kirsty Gallacher, Peter Crouch & Henry Slade

Husqvarna has partnered with the Grounds Management Association (GMA) on a new initiative for grassroots sports - ‘Get Your Pitch Right’.

Yesterday (13th June 2024), they launched a new campaign video starring their brand ambassadors Kirsty Gallacher, Peter Crouch and Henry Slade, highlighting their gifting of Automower robotic mowers to selected grassroots clubs and communities.

The partnership says the joint venture aims to "enhance grassroots sports clubs and communities nationwide, by providing key products, training and expertise required to achieve the perfect pitch".

Hannah Cooper, UK Professional marketing manager at Husqvarna told Service Dealer, "We’re really excited about this initiative and the ability to support grassroots sport and give back to the industry.

"For the clubs that we will be supporting, it will very much be a three-way partnership between ourselves, the GMA and the relevant dealer. Aside from just the selected clubs, the campaign as a whole will also raise the profile of Husqvarna robotics within sport and target a large base of potential customers."

Geoff Webb, CEO of the Grounds Management Association added, “We’re very pleased to be partnering with Husqvarna on this fantastic new initiative. Grassroots sport is at the heart of thousands of communities across the country, with many volunteers dedicating their time to help deliver the best possible playing surfaces for community sport teams. We are delighted to be partnering with Husqvarna to provide the volunteer grounds staff with the equipment, skills and knowledge needed to “make sport possible.”

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