GRÉGOIRE BESSON FINDS NEW DISTRIBUTION

Maschio Gaspardo UK and Gregoire Besson have announced a partnership in the UK, with Maschio Gaspardo UK becoming the official importer and distributor of Gregoire Besson products.

Gregoire Besson products have not had a UK importer for some time. The two companies say this strategic collaboration now aims to provide UK dealers and farmers with a comprehensive range of agricultural machinery and services. 

Maschio say they will will consolidate and expand the brand in the UK, enabling it to build relationships with past and new dealers, ensuring the availability of machines and parts

In a statement the partnership said, "UK farmers and dealers will benefit from an extensive array of high-quality products, thanks to this strategic partnership. This will enable customers to access a wider portfolio from two quality brands offering vast knowledge and heritage, enhancing productivity and efficiency in the UK farming sector."

The statement continued, "By utilising the Maschio Gaspardo UK warehouse and service team in Lincoln, Gregoire Besson commits to providing excellent service and ensuring a seamless supply of machines and parts. This strategic location will facilitate prompt and efficient support, reinforcing the commitment to meet the needs of the English farming community."

The official launch of this collaboration will take place on June 1, 2024, and will be showcased at the upcoming Cereals 2024 exhibition.