EGO MAKE FIRST SENIOR APPOINTMENT FOR ROBOTICS

EGO Power+ have announced they are expanding its EU team, with Fabian Storm as strategic category business development manager for autonomous mowing solutions.

With his arrival, the company say they are making a targeted investment in the future of autonomous mowing and strengthening their market position in this segment. 

Fabian worked at Husqvarna for almost eight years as a business developer and key account manager. His focus there was on the development and introduction of professional mowing solutions in the European market. EGO say they want to use this experience to achieve its goals in the autonomous robotic mower market. 

Fabian said, "I see great opportunities to raise the bar in the market with our new models and demonstrate that autonomous mowing offers much more than just convenience."

Earlier this year, the manufacturer introduced new robotic mowers, including the RM2000E and RM4000E. Ambitious plans are underway for 2026 to further expand their robotic mowers across Europe. The company says these developments focus on mowing larger areas, more advanced navigation, and greater efficiency. Their latest models will utilise PathIQ technology, which the company believes clearly distinguishes themselves in the rapidly growing robot mower market.