EGO ACQUIRES

EGO Europe GmbH (EGO) and Royal Reesink have announced that they have reached an agreement on the acquisition of all outstanding shares of Stierman De Leeuw B.V. that will take effect on 1 November 2025.

Stierman De Leeuw are an importer and wholesaler of forestry, garden, and park machinery for the Benelux market.

EGO say the acquisition will allow them to "respond quickly to market developments, streamline the supply chain, and further strengthen its competitive position."

Peter Melrose, MD of EGO Europe said, “We are very pleased to welcome Stierman De Leeuw (SDL) and its employees into the EGO organisation. Over many years, SDL has played a crucial role in building the EGO brand in the Benelux market. By bringing the business directly into our European structure, we can further invest in the dealer network, strengthen service and support, and accelerate growth in this important region.

"As part of the broader Chervon Group, SDL will now benefit from the resources, stability, and innovation strength of a global leader in battery-powered outdoor power equipment. For our dealers and customers, this acquisition secures the future of EGO distribution in the Benelux. This step reflects our long-term commitment to the European market and enables us to be closer to our customers, respond faster to their needs, and introduce new categories, including next-generation robotic mowers.

"We look forward to working with our new colleagues to continue delivering innovative, sustainable solutions and the highest levels of customer satisfaction.”

Stierman De Leeuw B.V. and its entire team will continue operations from their current location in Apeldoorn.