DOE ANNOUNCE CHANGES TO BRANCH STRUCTURE

Ernest Doe & Sons Ltd have announced a series of changes which they say are designed to "strengthen its coverage, improve operational efficiency, and provide customers across Essex with greater flexibility and choice."

From this month (October 2025), the company’s Ulting and Fyfield depots will each represent both Case IH and New Holland tractor brands for the first time.

Angus Doe, managing director of Ernest Doe & Sons Ltd, said in a statement to their website, “By representing both brands at two of our key Essex locations, we’re making it easier for customers to access the products and support they need, wherever they farm. These changes are about long-term strength and flexibility, providing a more resilient and efficient service structure across the county.”

Also announced as part of this planned realignment, Doe have confirmed that their Braintree branch will close on Friday, 28 November 2025, with its area of responsibility absorbed by the Ulting and Fyfield depots. The company say they are working with its Braintree team members to retain and redeploy them within its Essex branches, ensuring continuity of knowledge and customer relationships.

In a statement the company said their trade and retail customers who currently visit Braintree for country store products, garden machinery, calor gas or hardware and parts will continue to be fully supported through their surrounding branches at Ulting and Fyfield, with additional coverage from Colchester and Rochford. They also have an online shop.

With these changes, Ernest Doe & Sons Ltd will move from five to four depots in Essex while maintaining full coverage across the region, with Ulting, Fyfield, Rochford, and Colchester continuing to serve customers across agriculture, construction, groundcare and retail.

Rochford and Colchester remain unchanged, operating as New Holland depots.

Angus Doe added, “Our business has served customers in Essex for more than a century. With farming facing new challenges and wider economic pressures, these changes are designed to ensure we remain a strong, reliable partner for our customers. Our focus is on long-term commitment and sustainability - delivering broader choice, stronger cover, and responsive service both now and into the future, across every part of our business.”