DEALERS OFFERED CONSUMER INSIGHT

For the first time ever at Equip Exposition, a panel of Consumer Reports editors will be attendance to talk about what’s driving consumer sentiment when it comes to buying outdoor power equipment. 

Being held at the Kentucky Exposition Center October 21-24, 2025, the trade show will also include sessions led by The Farnsworth Group, which will discuss macro-economic trends and how they impact the outdoor power equipment industry. Dealers can also learn what’s driving purchases by homeowners from the consumer data shared by The Farnsworth Group in its sessions.

“We want to help dealers understand how to connect with new customers and better manage their dealerships for profit,” says Kris Kiser, President & CEO of the Outdoor Power Equipment Institute (OPEI), which owns Equip. 

“The entire trade show is a learning environment where dealers can see the latest equipment and technology, learn how to manage their businesses better, and talk to dealers from throughout the country.”

Dealer education seminars at the trade show aim to help dealers boost sales and profitability, improve team management, retention and recruitment, and apply technology to better streamline operations and improve efficiency. Additional trainers for dealer education sessions this year include Bob Clements International, the Equipment Engine & Training Council, and the North American Equipment Dealers Association. 

Check out Service Dealer's Digital Special Report on last year's Equip where you watch interviews with Kris Kiser and Bob Clements.