CASE IH CONFIRM A NEW DEALER

PICTURED ABOVE: Richard Mattinson, director Townson Tractors Ltd

Case IH has announced the appointment of Townson Tractors Ltd and the expansion of territories for Lloyd Ltd.

The manufacturer says that both these dealerships will operate alongside the existing Case IH dealers until the end of 2026, at which point the territories will transfer in full to Townson and Lloyd. This structured transition, they say, "is designed to ensure uninterrupted customer support and a seamless handover, allowing Case IH to strengthen its regional coverage while maintaining continuity and stability across all areas."

Townson Tractors is a long established, family run dealership that is expanding its Hellifield depot to become a dual branded location, adding Case IH alongside its existing New Holland offering. Known for its strong customer relationships and hands on approach across the Yorkshire Dales, West Yorkshire, and East Lancashire, Townson Tractors Ltd will provide sales, service, and parts support throughout these territories.

Richard Mattinson, director of Townson Tractors Ltd, said, “We are proud to represent Case IH across these iconic farming regions and look forward to supporting customers with industry-leading machinery and dependable service.”

George Lloyd, managing director, Lloyd Ltd
 
Following the announcement earlier this year covering the Cumbrian region, Lloyd Ltd will now expand its coverage to include its depots at Garstang and Holmes Chapel, covering North, South and West Lancashire, as well as Cheshire. This expansion builds on Lloyd Ltd’s strong reputation for customer service, technical expertise, and deep agricultural knowledge.
 
George Lloyd, managing director of Lloyd Ltd, said, “For the past few weeks, we have been working closely with our partners at Case IH and have seen first-hand the potential to grow the brand across our areas. Their impressive product range has created real loyalty among its existing customers, and we are excited to have the opportunity to support both current and future customers from our branches in Cheshire and Lancashire. We have experienced teams at both branches who can provide the highest standards of sales and aftersales support.”

David Rapkins, CNH business director UK & ROI, added, “Both Townson Tractors Ltd and Lloyd Ltd bring exceptional capability, commitment, and regional understanding. Their expanded territories will ensure our customers receive the best possible experience, wherever they are.”