BID TO 'TRANSFORM SPARE PARTS MARKET'

In what the company describe as a "significant move", spare parts supplier, Kramp, is partnering with its dealers to launch a Kramp webshop that it says will supply its customers with everything a farmer needs.

They say it will allow instant account creation and direct card payments for any business for its online assortment, backed by next-day delivery directly from Kramp, all tied in with the customer’s preferred local supplier.

“We know that over 80% of people start the process of looking for spare parts online,” said Leo Copping, field sales manager for Kramp. “Traditionally, they would end up buying that part at their local dealer, but increasingly that purchase is happening online and outside of the agricultural industry. When that happens, there’s no backup or technical support for that purchase.

“Kramp wanted to provide a platform where a farmer can still buy from their dealer whilst having all the benefits of the internet: stock availability, pricing and immediate dispatch from a UK warehouse direct to their address for delivery the following day.”

The firm say they have made two key changes to enable this. Firstly, accounts can be created instantly, whereas previously it would have taken a few days. When setting up the account, users can select their local participating Kramp dealer to affiliate their account with.

The ability to pay with a card facilitates this, adds Leo. Although the affiliated dealer can place the customer on an account if everyone agrees. “This builds the relationship with the local dealer,” he says.

Following a pilot programme running for several months, the company say there is already a wide selection of dealers signed up to the programme for a farmer to choose from, including many OEM dealers and longstanding independent businesses. It provides full UK coverage and allows farmers to choose between delivery or click-and-collect from their dealer’s store.

Leo continued, “We believe the benefits Kramp’s webshop offers, together with its dealers, can’t be matched by the global e-commerce giants, which only stock about 20% of Kramp’s assortment. What we have created with our dealers offers the convenience they provide, but with the relationships and service levels we have always delivered. We have people you can speak to for help or a local depot you can visit.

“Our dealer inclusive e-commerce model is unique. It accounts for the entire supply chain, working towards solving the problem of quickly getting the right part to a business that needs it."