BARRUS RESTRUCTURE OUTDOOR DIVISION

PICTURED ABOVE: Jack Brown

Barrus has announced a "strategic organisational restructure" within its Outdoor Division following what they describe as "a sustained period of significant business growth".

In recent years, the company says the scale and size of the division has expanded considerably. Customer volumes have increased, stock holding unit numbers have grown, and transaction volumes have risen substantially.

As part of its continued growth strategy, the company will transition from a traditional divisional structure to a more agile, team-based specialist structure. The move, they say, is designed to better align with evolving market demands and changing customer purchasing behaviours across retail, online and distributor channels.

Barrus believes this evolution is essential to maintaining momentum and unlocking further opportunity within the Outdoor Division. In a statement the company explained, "The available market presents a realistic opportunity to double sales profitably over the next four to five years."

The statement continued, "Despite broader market challenges, the division continues to benefit from strong brand performance and portfolio development. 

"The business is also capitalising on new customer acquisition opportunities across online and mass retail channels, broadening its route-to-market strategy."

As part of the new structure, Barrus has created a commercial sales manager role for the Lawn & Garden category and welcomes Jack Brown to oversee all sales and customer-related activity within the category. Jack has a wealth of knowledge and experience having started his career in a dealership and then with Stiga for the last eleven years as area sales manager, sales manager and sales director. 

Working closely with the commercial product manager, Phil Noble will take on greater focus and accountability for product management and development in his role. Both roles have a clear objective: to deliver sustainable, profitable sales growth.

Barrus concluded their statement saying they remain confident in the strength of their brands, the commitment of their people and the long-term growth potential of the Outdoor Division.