AMAZONE EXPANDS ACADEMY

PICTURED ABOVE: Amazone management at the opening

Amazonen-Werke has opened a new training centre at its Altmoorhausen factory in Germany, with the aim of strengthening the skills and support available to its dealer network worldwide.

The 2,430m² facility has been purpose-built to deliver practical training in crop protection and large-area machinery. A covered demonstration area allows sprayers with boom widths of up to 48m to be unfolded and operated indoors, while classrooms and conference spaces are directly linked to surrounding farmland to integrate fieldwork into courses.

For UK dealers, the development is intended to enhance the training offered to sales staff and service technicians. The Amazone Academy already provides a wide programme - covering machinery operation, maintenance, troubleshooting, parts, crop production and sales support - and the company says the new centre will enable these to be delivered in greater depth and scale.

The Academy, first established in 2019, builds on training that began in Hude in 2008. It now operates across several German sites and in partnership with international subsidiaries, providing targeted courses not only for dealer partners but also for farmers, contractors and Amazone employees. A team of 14 technical and sales trainers, supported by content creators and external lecturers, delivers the programmes, most intensively between October and March.

As well as hosting training, the Altmoorhausen site will also act as a venue for dealer events such as sales partner meetings. The company says the investment underlines its commitment to ensuring dealers worldwide are equipped with the latest technical knowledge and sales expertise.