Equip Exposition
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We need to feed our dealers what they are looking for

Carissa Boe Gingras - Briggs & Stratton

Service Dealer's Duncan Murray-Clarke and dealer Pete McArthur talk with Briggs & Stratton’s vice president of marketing, Carissa Boe Gingras, who tells them that whilst electrification is building in the U.S market there is still a demand for cleaner, modern combustion engines - and how the company’s future focus is 100% on innovation.

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Educating the benefits of robotic solutions

Richard Bennett - Husqvarna

Richard Bennett, strategic growth creator at Husqvarna, tells Service Dealer's Duncan Murray-Clarke and dealer Pete McArthur about their quest to educate commercial users to the benefits of utilising robotic mowers to free up groundcare specialists’ time to work on other areas. They also cover how quieter machinery is opening new markets.

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The consumer will tell the contractor, ‘I want quiet’

Gerry Barnaby - EGO

Service Dealer's Duncan Murray-Clarke chats with EGO’s director of excitement Gerry Barnaby who tells us that it’s the consumer demand for cleaner, quieter machinery that will lead the commercial operators to fully transition to the use of battery-powered outdoor power equipment. We also hear about new, on-the-move, charging systems that will help landscapers make the move to cordless.

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The transition is being driven by noise regulations

Jason Wilk - Echo

Jason Wilk, senior product manager at Echo, speaks with Service Dealer's Duncan Murray-Clarke about how the commercial sector’s use of battery products is being led by both legislation and customer demand around noise levels – but how in order to meet these changes, the company is developing new charging solutions.

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A lot of uptake

Michael Richard - Milwaukee

Service Dealer's Duncan Murray-Clarke and dealer Pete McArthur hear from Michael Richard, senior channel manager at Milwaukee, who tells them because of their multiple battery platforms they are seeing a lot of uptake in the technology. He also introduces a new charging solution that will be available to customers worldwide.

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The perfect storm

Greg Lawrence - Toro

Service Dealer's Duncan Murray-Clarke and dealer Pete McArthur speak to Greg Lawrence, senior director, international marketing at The Toro Company who tells them that a perfect storm of market conditions, including a shrinking labour pool, is leading to a uptick in commercial use of robotic products. He explains that as there won’t be a one-size-fits-all solution for each customer, it’s important for them to offer a suite of products to their professional clients.

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The future is now

Don Gao - Positic

Service Dealer's Duncan Murray-Clarke speaks with Don Gao, founder and CEO of Positec. In a wide ranging conversation they discuss how the industry has not yet been able to catch up with the 8-minute charge time set by the CyberTank system; how robotics are aiding commercial users; the importance of a specialist dealer network; dealing with the worldwide political climate and what the industry mega-trends are right now.

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See you next year
SAVE THE DATE: OCTOBER 20-23, 2026