PSD Groundscare are a national distributor of professional groundscare machinery for market leading brands Eliet, Canycom, GRIN, Koppl and Sabo, and operate through an extensive network of specialist dealers covering the UK with a range of solutions suitable for almost any groundscare requirement. This is an exciting time for the company and we are now looking at recruiting for the following position:
Business Development Manager (BDM) – Central England and Wales
The BDM is required to provide on-going company representation and ensuring that dealer, key account and rental company sales objectives are achieved.
Primary focus will be on supporting existing dealers and expanding the dealer & hire shop network that will stock and promote the PSD product range of both consumer and commercial machinery.
DUTIES AND RESPONSIBILITIES
The BDM is responsible for:
- Continued Customer Development, within the area, for our portfolio of products via independent dealers, hire companies and appropriate key accounts.
- Recruit, and train new dealer and hire partners.
- Demonstrate equipment to both our partners and their professional customers.
- Develop annual business plans with dealers & that meet sales goals and objectives.
- Achieve sales objectives for all categories within the product portfolio.
- Completing all documentation accurately and according to company requirements.
- Complete monthly reports, data base maintenance and monthly expense sheets as required.
- Utilise CRM tools to log & report, sales opportunities, market data, including competitor activity, buyer behavior, market trends and key industry contacts.
- Attend meetings & training sessions locally and internationally as required.
- Ensuring sales activities comply with legal and ethical standards.
- Other duties that may be required at the direction of the Sales Director.
JOB DIMENSIONS include:
- Sales goals and customer development will be key drivers of success.
- An organised, pro-active, results driven person with a strong bias toward sales execution & customer service.
- Ability to demonstrate the PSD range of products to potential customers.
- Regular travel is required.
- Flexibility with regards to working hours is important.
- Must be a self-starter and able to function with minimum supervision.
SPECIFICATIONS
- Proven sales skills in a Commercial Groundscare Environment. Relevant experience in equipment sales, and knowledge of the U.K. Groundscare and / hire equipment market a distinct advantage.
- Possess a reasonable mechanical aptitude.
- Strong interpersonal and communication skills and the ability to establish effective business relationships with internal and external partners.
- Comfortable engaging all organizational levels in the selling process.
- Strong organisational, planning, communication and negotiation skills.
- Sound PC and ‘Microsoft Office’ literacy
- Experience with CRM tools an advantage.
- Highly developed written and verbal communication skills.
- Accepts a flexible work environment and has ability to respond to changing priorities.
- Full clean driving license covering categories B&E
Competitive basic salary plus bonus. company vehicle and additional benefits include 25 days holiday (plus bank holidays), company pension & life insurance.
Closing Date: 16/10/25
To apply please email your CV and supporting personal information to Diane Cowell HR Manger:
How to resolve AdBlock issue? 
