2026 SERVICE DEALER CONFERENCE

Thursday 3^rd December 2026. Crowne Plaza, Stratford-upon-Avon

Conference theme: Culture & Nuture in Business

In today’s trading conditions, getting the working culture right is more important than ever. Recruit well and offer the correct support and training to help the team be as good as they can be. The difference between getting it right and getting it wrong can be everything. Sir Richard Branson sums it up well when he says, 'Train people well enough so they can leave, treat them well enough so they don't want to'.