TECHNICAL CHALLENGES AWAIT

As reported last week, the AEA has elected Shaun Groom, general manager of Merlo UK Ltd, as their president, following his two year tenure as chairman of the Farm Equipment Council.

Upon taking up his new position, Shaun said, “It is in challenging times such as we face now that the industry can draw real value in coming together as members of the AEA. Whether it be dealing with new import or export regulations in a post Brexit transition marketplace or understanding what implications COVID-19 restrictions mean for our industry, the AEA has the expert staff and knowledge in place to support a member's business.

“In the not so distant future new technical challenges await manufacturers as the pressure to replace fossil fuels with greener alternatives and stiff carbon net zero targets find their way to the sectors our members operate in. As equipment manufacturers harness alternative forms of power, the drafting of new regulations and standards will be required to ensure safety and compliance.

“Working to ensure that future regulations are both workable and valid for the industry and the environment, is a critical role the AEA fulfils. As we all adapt to a digital world the AEA has invested in staff and resources to keep the association at the forefront of those changes”.

Ruth Bailey, Chief Executive Officer of the AEA said, "We are absolutely delighted Shaun has accepted the role of President of the Association. Shaun’s experience and knowledge will bring a powerful voice to the sector at a time when we face some of our most serious challenges, ones that could change the whole landscape of how the industry operates, both in the immediate and long-term future.”