STIHL INCREASED SALES IN 2024

The STIHL Group have announced that they increased their sales to 5.33 billion euros last year - an increase of 1.1 percent compared to the previous year (2023: 5.27 billion euros). 

The company said that despite a year marked by restrained consumer spending, geopolitical uncertainty, and regional differences in economic development, 2024 sales remained "well above pre-pandemic levels". The manufacturer says they generated over 90 percent of its turnover outside its German home market.

Michael Traub, CEO of the STIHL Group said, “We are driving the transformation of our company from a position of strength. Despite economic headwinds, we remain strategically focused and continue to invest in future-facing technologies, innovative product solutions, and the development of our global sales and manufacturing footprint.”  

As of December 31, 2024, the STIHL Group employed 19,732 people worldwide, a slight decrease from the previous year (2023: 19,805). 

In terms of global market development, our region of Western Europe was described as "a mixed picture". Low consumer sentiment and a sluggish construction sector impacted the first half of the year, said the manufacturer. However, favourable weather conditions and targeted sales initiatives drove strong demand in the second half, especially in the UK, where STIHL said they posted double-digit growth. The German market also performed above average. 

Battery-powered products accounted for 25% of total unit sales in 2024, reflecting their growing importance in the company's portfolio (2023: 24 percent). 

Looking ahead, Michael Traub said he anticipates moderate single-digit revenue growth over the next few years, " . . tempered by intense competitive and transformational pressures."