HUSQVARNA SIGNS MULTI-YEAR DEAL

Husqvarna has signed a partnership with the DP World Tour - Golf’s Global Tour - as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters.

The multi-year partnership will see Husqvarna’s brand and products, including its CEORA, Automower 580L EPOS, 550 EPOS and 535 AWD EPOS feature across on-course and digital branding, product showcases in tournament villages and hospitality platforms at the two events - which make-up part of the Tour’s iconic “Back 9”.
 
Beyond the two staple tournaments, the manufacturer also becomes a corporate partner to the BMW International Open on the Tour’s European Swing until the end of the 2027 season, as it strengthens its footprint across the golfing landscape.
 
Samantha Donnelly, senior marketing manager at Husqvarna said, “We’re committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing - whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership, as we take our next step in the sport.”

The company says the relationship marks their latest commitment to the industry and future in the sport, as it builds on partnerships with names including Sir Nick Faldo - with the brand supporting the growth of the Faldo Futures initiative via donations and beyond from May 2025.
 
Sir Nick Faldo said, “As host of the British Masters for nearly 3 years now, it’s an event that’s close to my heart - so it’s brilliant to see Husqvarna partnering with this iconic tournament. What its technology is doing for golf courses is truly changing the game - I’ve heard firsthand how greenkeepers now have more time to spend on other areas of the course, such as the greens, which is driving a real improvement for players. Husqvarna’s support for Faldo Futures is increasingly important too - it’s an initiative that supports young golfing talent, so we’re incredibly proud of it. Having brands such as Husqvarna help foster its growth, is brilliant for the future of the game”