Dealer has all leading Japanese ATV franchises to offer

In the latest episode of the Inside Agri-Turf podcast, Anthony Deacon, md of MKM Agriculture tells how the company progressed from a single ATV franchise in 2003 to now be able to supply all four of the leading Japanese brands (Honda, Kawasaki, Suzuki and Yamaha) under one roof.

“We didn’t set out to be a collector of franchises, but over time the manufacturers approached us to fill the gaps left by dealers who had closed their business," Anthony tells Chris Biddle. "It means of course that from the customers point of view we are able to provide an unrivalled choice.

“We have two types of customer, either those who say that they want to buy an ATV, and the rest who say they want a Honda. Either way we win”

Anthony also talks about the importance of providing comprehensive operator training by being an accredited EASI (European ATV Safety Institute) instructor, and how he has had to to completely revamp his marketing this year with an enhanced website and social media. “If the customer cant come to us, we have to go to the customer.”

He says that 2019 was an important year. The company opened a second branch in Suffolk (which is solus Honda) and the company won the Service Dealer ATV Dealer of the Year Award “which provided us with an invaluable identity, and has certainly resulted in us having an excellent trading year in 2020.”

Listen to the podcast here.

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