Improving their digital communications and online presence

As a potentially quieter period for your business is about to get underway, now is a good time to revisit the Service Dealer Digital Toolkit, to implement some new ideas ready for 2021.

Over 200 dealers have now signed up to, making use of the tips for improving their digital communications and online presence.

The most popular chapters of the Toolkit so far have been those aimed at getting the basics right when it comes to social media and content creation. With helpful videos, as well as tangible advice for setting up your social media channels properly and making use of photography and video, there’s plenty on there to support dealers.

Duncan Murray-Clarke, owner of Service Dealer says, “As dealers head into what is traditionally a quieter period over the winter, it’s a great time to revisit the tips within the toolkit, ready to make the most of the Spring rush in 2021.  We have developed this toolkit which is free of charge to the industry that we are so committed to.

“Using some time over the next few weeks to get some content created and to put plans in place for your social media channels and digital activity will certainly pay off in the long run.

“If you are setting your budgets for next year at the moment too, our chapter on ways to spend your digital budget might be particularly helpful.”

The toolkit has been created by content, social and web specialists The Ad Plain (TAP), with support from across the industry. A new section aimed at protecting revenue will be launched in Spring 2021.

You can access the toolkit for free here: . If you have already signed up then use the password you were emailed or if you’ve forgotten your password, we can reset it for you. Please email  if you are having any problems logging in.

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