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The ad plain

2017 SERVICE DEALER
CONFERENCE

Thursday 16th November 2017
Oxford Belfry Hotel, Thame, Oxfordshire

Conference theme: The Challenge of Change
Embracing & Adapting to a changing market

Once again Service Dealer will be holding the unique and highly successful one day Conference and evening Awards ceremony at the Oxford Belfry Hotel on Thursday 16th November.

For 2017, we want to send attendees away with fabulous and practical ideas for creating, satisfying and retaining customers.

We are including leading industry speakers and experts, keynote, panel debates and breakout sessions.

The conference programme is based around the most commonly expressed concerns and issues identified by dealers to our market research carried out earlier this year.

Dress code : Conference - smart / casual

AGENDA

09.15:

REGISTRATION & COFFEE

10.00:

WELCOME BY DUNCAN MURRAY-CLARKE

10.10:

1st Address: Caroline Drummond MBE – CEO of LEAF 
What drives change for your customer base and how do you meet their needs while having a sustainable business model

10.50:

2nd Address: Jim Wade - Principal of JCB Academy
Developing Engineers and business leaders of the future  

11.20:

COFFEE BREAK 

11.40:

3rd Address:  David Frieberg VP for Planalytics, Inc. 
How companies can avoid chasing last year’s weather and improve the accuracy of sales forecasts

12.00:

4th Address: Cedric Porter - Journalist & Ag Supply Consultant
Making the most of Brexit opportunities

Brexit will impact on all businesses over the next few years. What opportunities will there be? How can you make the most of them and how can you protect your business during the biggest change in a generation?

12.20:

LUNCH, NETWORKING & EXHIBITION to SPONSOR SHOWCASE (1 hour lunch)

13.20:

BREAKOUT SESSIONS x2: 

14.20:

COFFEE BREAK

14.40:

SUMMARY OF BREAKOUTS

15.00:

PLENARY: Simon Batty MD of Maple Associates
DEALERSHIP PERFORMANCE 
Recruiting the right staff & winning profitable customers and keeping both long-term - What’s the secret!!!

15.00 – 15.50 "Growing sales across the whole portfolio through targeting of customers and effective sales management" 5 best-practice tips & a 'how to' guide. 
15.50 – 16.20 "Recruiting, developing and retaining staff in a competitive employment market". How to identify and attract the right talent, motivate and engage people & how to develop them properly without losing them.
An interactive session and a takeaway summary.

16.25:

TEA BREAK

16.40:

PANEL DEBATE: Pt 1 “Embracing and adapting to change”. Julio Romo, Caroline Drummond, Cedric Porter, Simon Batty and Edward Reisner
Pt 2 QUESTION TIME – WRAP UP OF DAY

17.40:

CONFERENCE CLOSE by DUNCAN MURRAY-CLARKE

17.45-18.15:

POST CONFERENCE NETWORKING DRINKS

BREAKOUT SESSIONS

Panel debates including dealers and experts proved very popular and informative last year. This year we will be also adding breakout sessions of smaller groups going deeper into their chosen subjects. These sessions will be followed by executive summaries for all delegates to hear and ask questions.

Ticket Price

Conference only:
£195 per delegate 

Awards only: £99 per delegate 

Awards table of 10: £990

Conference & Awards:
£260 per delegate 

All above prices exclude VAT.
Payment can also be made through PAYPAL, VISA, MasterCard, BACCS, Debit Card or invoice.

 

 

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Duncan Murray-Clarke

Word from Duncan Murray-Clarke,
Service Dealer Owner

“As every year passes, new areas of challenge emerge which have been debated and deliberated on at our annual conferences. Our themes have reflected this and the last couple of years have been based around survival and “making a customer and not just a sale”. This year is no different with the challenges facing large agricultural machinery dealers, the debate around cordless products, as well as the ever present online retailers. The flip side of course is how some dealers are looking for the opportunities that are out there (or just around the corner). Technology is not just throwing obstacles at us but also fantastic opportunities like drones, the ever evolving smartphone apps (for domestic ground care as well as precision farming procedures). And of course the dealer community still has the ace up its sleeve that online and non-specialist retailers cannot touch – aftersales and expert maintenance from a dealer which is based in their local community.

Of course the problem that these opportunities unearth is how do we (whatever the size of our dealership) go about maximising these opportunities? Changing and evolving as a small business (or SME) isn’t easy, which is why we have decided to theme the 2017 conference “The Challenge of Change”. Whatever your resources are, our experts will cover some of these “challenges of change” and help turn them into key opportunities for dealers attending the conference. Don’t miss it!”

Contact The Ad Plain to discuss dealer delegate conference and awards tickets, conference registration plus hotel accommodation or other event details:

Please email susan@theadplain.com or call 01491 837 117

For sponsorship enquiries:

Please email julie@theadplain.com or call 01491 837 117